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The Most Reliable Short-Term Rental Markets of 2025

Joanna Pascal profile pictureJoanna PascalJul 7, 2025

When it comes to vacation rentals, a lot of investors focus on those big summer surges. But the smartest hosts know there’s something even better: steady markets that deliver predictable income all year long.

In these destinations, guests book in January just as easily as in July. That means fewer sleepless nights worrying about revenue gaps and more confidence when forecasting, financing, or planning improvements.

If you’re tired of nail-biting slow months, you’re not alone. We’ve crunched the data—occupancy rates, revenue per available room (RevPAR), and booking lead times—to find the markets where “off-season” is practically nonexistent.

Why Year-Round Demand Matters

Investing in a short-term rental without seasonality is like choosing a reliable sedan over a flashy convertible. Sure, the convertible is exciting for those few perfect months, but the sedan will get you where you need to go, no matter the weather.

The math proves it: properties that maintain consistent occupancy across all four seasons are much less risky. A listing that earns steady income in February is far more dependable than one that thrives in July but sits empty all winter.

This stability doesn’t just calm your nerves—it benefits your bottom line. Predictable income makes it easier to:

  • Forecast annual revenue with confidence

  • Plan renovations during true slow periods, not dead ones

  • Maintain consistent cash flow

  • Appeal to lenders, who prefer steady income streams over big seasonal swings

Simpler Operations, Smoother Scaling

Beyond the financial advantages, steady demand helps you simplify day-to-day operations. You’ll keep your cleaning and maintenance schedules consistent, avoid the feast-or-famine cycle, and maintain a reliable team.

For new investors, this is especially helpful. Instead of racing to capitalize on a short peak season while bracing for long stretches with no bookings, you can build experience in a more forgiving environment where small mistakes don’t mean big losses.

Three Types of Year-Round STR Markets

Our analysis shows that the best year-round markets generally fall into three categories:

  1. Beach Destinations
    Not all beach markets are created equal. Weather consistency is the key factor. Hawaii, for example, stays busy nearly all year, while places like Myrtle Beach, South Carolina, slow down dramatically in the colder months.

  2. Major Urban Centers
    Big cities typically see steady bookings thanks to business travel, cultural events, and conventions. Their attractions aren’t weather-dependent, which keeps occupancy high.

  3. Mid-Sized Cities
    Some smaller cities surprise investors with their stable demand. Whether due to universities, regional business hubs, or unique attractions, these places quietly deliver reliable revenue.

The Top 10 Year-Round Short-Term Rental Markets in 2025

Ready to see where consistency wins? Here are the destinations where Airbnb seasonality barely registers:

  1. Hawaii
    It’s no surprise Hawaii tops the list—three islands made our top 10 thanks to unbeatable weather and strong year-round tourism.

  2. Lafayette, Louisiana
    This mid-sized city boasts impressively stable occupancy, driven by a mix of business travel and local events.

  3. Little Rock, Arkansas
    Another sleeper market where occupancy rates stay consistent, offering dependable returns.

  4. El Paso, Texas
    Steady cross-border business and tourism keep calendars full.

  5. Jackson, Mississippi
    A surprisingly resilient market with minimal seasonal dips.

  6. Las Vegas, Nevada
    With conventions, concerts, and constant tourism, Vegas doesn’t really have an off-season.

  7. Las Cruces, New Mexico
    Warm weather and regional attractions make this a reliable choice.

  8. San Francisco, California
    Business travel and tourism create a year-round stream of guests.

  9. Atlanta, Georgia
    Major conventions and a thriving business scene keep occupancy strong.

  10. Riverside, California
    A Southern California market with steady demand, thanks to great weather and proximity to attractions.

The Bottom Line

Year-round markets offer more than just revenue—they give you predictability, simplicity, and peace of mind.

If you’re ready to build a scalable business without worrying about the highs and lows of seasonality, these destinations are your best bet.

Smart investments happen here. With the right tools and data, you’ll have everything you need to succeed—rain or shine.

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