Blog
Long before pricing strategies, amenity lists, or channel distribution come into play, travelers make a decision based on how a home feels on screen. With attention spans measured in seconds, listing photography often has under 20 seconds to create interest and establish trust.
Joanna Pascal•Jan 29, 2026
A welcome guide is one of the most powerful and most misunderstood tools in a vacation rental. Many hosts think of it as a place to store information. In reality, it’s a communication strategy. It’s how you speak to guests when you’re not there. It’s how you replace the in-person greeting, the quick walkthrough, and the “just text me if you need anything”, all without interrupting their vacation.
Joanna Pascal•Jan 28, 2026
This guide breaks down the core strategies top operators use to create distinctive, high-impact brands, along with clear, practical actions you can start implementing today.
Micaela•Jan 26, 2026
Great vacation rental design is about more than aesthetics, it’s how you earn trust, keep visitors engaged, and signal quality to Google. We break down the design choices that drive clicks, time on site, and bookings, and explain why those same signals help your site rank higher.
Micaela•Jan 26, 2026
Social media now shapes how travelers discover destinations and decide where to stay. This guide walks through how to set up and optimize your social channels to attract the right audience, stay consistent, and turn inspiration into demand.
Ornella•Jan 26, 2026
Why SEO is a long-term growth engine for reducing reliance on OTAs and building a marketing channel that compounds over time.
Laurence Jankelow•Jan 23, 2026
Discover how influencer marketing drives real bookings in the travel industry and how Wander uses data-driven strategies to create a scalable program.
Rocío•Jan 23, 2026
This guide breaks down what on-page SEO and off-page SEO actually mean for vacation rentals, why you need both if you really want to win at search, and how to approach both in a way that supports sustainable direct booking growth.
Laurence Jankelow•Jan 23, 2026
Announcing the launch of Wander REIT – the first and only vacation rental REIT (as far as we know)
John Andrew Entwistle•Jan 19, 2026
We’re thrilled to announce that investing in Wander REIT just got a whole lot easier. You can now (literally) become a vacation rental investor in just a few clicks.
Callie•Jan 19, 2026